This post is from monthly contributor, Michelle.
Admit it. You get a little excited when you post something that gets hundreds or thousands of “likes, shares and comments on Facebook. Is there a way to do this on a regular basis?
Today, I’m going to share with you…
If you haven’t familiarized yourself with Facebook’s algorithm, Edgerank, I suggest you start there. Understanding what it is and how it works is key to your Facebook marketing success. Pamela Vaughan has an excellent infographic that breaks it all down for you in a simple-to-understand way.
The gist: If your posts are not garnering interaction from your fans, Facebook deems them “boring” and hides them from feeds. It’s as simple as that. Your job is to make posts that your audience wants to “like” or share.
This is social media. Socialize. View this as a social event. The “fans” are your guests. If you’re standing on the table shouting about how great you are or spend the entire time talking about yourself, your guests will leave.
Your audience wants to feel you’re interested in them. Ask open-ended questions that nearly everyone can answer.
- Ask Yes/No questions – “Yes or No: There are many opportunities for homeschoolers in my area.”
- Ask Fill-in-the-Blank Questions: “My family’s favorite type of field trip is _______.”
- Ask for tips or advice: “I’m looking to try a new history curriculum. What has worked for you?”
People may appreciate the information you share but they also want to relate to you. Let your personality shine. Post a funny conversation you had with your child. Mention that you’ve had 4 cups of coffee and still haven’t peeled yourself out of bed. Whatever is genuinely “you”, let them see it.
Here are some points to keep in mind:
- Traffic on Facebook is very low on the weekends – It’s difficult to get interactions and click-throughs on Saturday and Sunday.
- Traffic is good between 9 a.m. and 4 p.m. on weekdays – This is the best time to share.
- The highest click-through rates are between 1 p.m. and 4 p.m. – This is the prime time for posting anything you want your audience to “click”.
- The highest peak in click-through rates is Wednesday at 3 p.m.
Based upon those points, you should create a formula. The following is my formula. Yours may look different.
- Post an interactive post between 8 a.m. and 10 a.m.
- Share something or promote someone else between 11 a.m. and 1 p.m.
- Share my blog posts or sales-related posts between 1 p.m. and 3 p.m.
- Always allow 2-4 hours between posts and only post 3-4 times per day maximum. (No one likes to have their feeds “spammed”.)
What tips or tricks have you discovered which have proven successful in connecting your Facebook audience?
Photo Credit: alvaroc
Michelle is a single mom homeschooling the last two of her five children. She is the author of The Holistic Homeschooler where she writes about homeschooling using the Charlotte Mason method. You can connect with her on Facebook, Pinterest, and Twitter.