This post is from monthly contributor, Kerry.
Last month I shared why an ezine is the BEST way to encourage taking action – on a paid or free offer. So, what do I include in my ezines to encourage readers to first open my email and then take action?
Here are my 8 “musts” for your ezine:
This becomes your subject line and encourages readers to open your ezine. I try to arouse curiosity in my subject line so my readers wonder what’s inside the email. Or, I use a subject line that sounds personal, such as “Hey there…” or “Did you see this?”
P.S.Did you know the most read portion of an ezine is the P.S.? Use it wisely to recap your offer or remind your readers of a future event.
Whatever you send in your email should solve one of the problems your reader has. Remember the list of 10 problems or needs you wrote before you started your ezine? (Here’s last month’s post: Should You Start an Ezine) Even if you’re sending free content, you should be addressing a problem or need.
Use attractive images that make it easy to scan your ezine. Think about a magazine you enjoy and the way it uses images throughout its content.
Not only can you share blog posts, articles and other written content, you can share online events where your readers can interact with you. I host a variety of “free” events that I advertise in my ezine. These include Facebook Parties & Online Workshops.
Links to Share
I’m sure you want your content to go viral, so share links in your ezine that make “sharing” easy! Include your Pinterest link or your Facebook page.
Your offer is whatever you are promoting in your ezine. This may be a free article on your blog, a guest post from someone else, or a resource to buy. Regardless of whether it’s a paid or free offer, you must include a specific action for your reader to take.
Specific actions may include:
- Read this great article by clicking here.
- Reserve your seat today right here.
- Sign up for the Facebook Party here.
- Grab a copy of this terrific resource before the sale expires. Click here to get your copy.
You must tell your readers exactly what you want them to do.
Use a template so your ezine “looks” the same every time. My ezine has a header & background that matches the color scheme of my blog. This makes it easy for me to “plug & play.”
What’s the Most Important Part of an Ezine?
You might say the subject line because it’s the first item most readers see. However, email marketing experts like Craig Perrine say the Number 1 aspect of ezines is the “from” line.
Think about it.
When you get an email from your best friend, do you read the subject line? Maybe. It’s your best friend, so you’re going to read it. All you had to see was who it was from!
So what does this mean for you?
Build a great relationship with your readers, so they’ll open your email every time they see who it’s “from.” They like you so much and enjoy your content so they need to see what’s “from” you.
Kerry Beck graduated 3 homeschooled kids and now encourages homeschool moms with her life experiences. She wants to give you a free ebook: Everything You Wanted to Know About Homeschooling. Kerry also helps run her husband’s site that helps work at home moms. You can get her husband Stephen’s free video here: “Making Your First $1000 Online!”