This post is from monthly contributor, Michelle.
You’ve found a really great post to share or you want to share your own blog post. You jump on Facebook, post the link and click the “post” button. Everyone is going to “like” this post!
Except they don’t.
Day after day, you post interesting content only to find that your reach or engagement is low. What can you do about it?
As I’ve said before, you really need to understand Facebook’s algorithm. There have been some recent updates but the fact remains that Facebook only shows your posts to those who are interacting with your posts.
Your job is to get them to interact.
How to Engage Your Facebook Audience
Use images to engage fans
Text posts are shown in more feeds but with far lower click-thru rates than images. An image with a few words and a link captures attention, inspires interest, and results in more interaction.
People scroll right past text statuses, but images grab and hold their attention.
Include text with your images
For funny images, ask a question or make a funny comment yourself. If you’re posting a link to a blog post, include a quote from the post, tag the original author, or tell them why you enjoyed the post. Then include the link with a call to action.
- Check it out here: (link)
- Read more at (link)
- Get in on this deal now at (link)
Hint: Use your SEO skills when writing your text. They’re just as important on Facebook as anywhere else.
Find a post interval that works for you
A new post shouldn’t be made until interaction with the last post has faded. As long as a post is “active,” leave it to gain more attention. Remember, each “like,” share, and comment shows up in the feeds of your fans’ friends. You don’t want to hinder that.
Find what works on your page. Some pages can post once every 24 hours because their posts have a good lifespan. That’s rare. At minimum, leave 2-3 hours between posts. On my page, I post every 4 hours and no more than 4 times per day.
Don’t expect them to come to you. Only 2% of fans return to a page after they have “liked” it. They interact with what is in their feed. No engagement means your page is not in their feed.
What do you do? Go to them. Post at least one status that encourages interaction.
Keep them short and simple. Facebook fans don’t want to work, so make it easy for them.
- Fill in the blank: “My favorite subject in school was ________.”
- Yes/No or True/False: “Parenting is the hardest thing I’ve ever done.”
- Simple questions: “How many children do you have?”
- Ask for advice: “I’m trying to decide on a science curriculum. What do you recommend?”
Once you have them interacting, keep the conversation going. “Like” and reply to their comments. Show you’re interested in what they have to say.
What tips do you have for engaging Facebook fans? I’d love to know what works for you. Share in the comments.
Photo Credit: jhan