When you guest post, you are probably not going to rent a billboard and announce it (and I’m not sure that would be very effective anyway), but you do need to make the most of the guest post to maximize the potential of your efforts.
First of all, when choosing a site to submit a guest post to, know the blogger and his or her guest post practices. Do they promote the guest post? Do they allow a bio with a link to your blog in the guest post? Will your post get lost in the shuffle of 6 other posts that day? Be certain your guest post is going to the right blog because this post should be some of your best work and you don’t want to waste that.
Here are a few promotion ideas to help you make the most of your guest post:
Write a teaser post on your blog
- Don’t use the same title.
- Do reword portions of your guest post that will make your readers want to click over.
Promote via social media
- Do promote and include the facebook page or twitter handle of the blog you are posting on.
- Do say thank you publicly to the blogger on whose blog you are posting.
- Do use appropriate hashtags to promote.
- Do retweet the promo tweet from the other blogger.
Have a great new post out for the day
- Schedule your teaser post to go out first, followed by a great post that really showcases your blog.
- Write a post that is relevant to the readership of the blog you are posting on, but don’t try to be someone you are not.
- Link to other great posts you have written within that post.
Make sure there is a call to action on your blog
- Include in your post on your own site a way to subscribe to your blog.
- Consider offering a freebie to subscribers that day or a facebook freebie to gain followers there.
Use your affiliates and other money making opportunities wisely
- Some bloggers gladly welcome guest posts that promote quality and relevant products you have for sale, but do not assume this. Ask without being demanding. And gracefully comply with their requirements.
- If you have a product for sale, be sure it is featured on your blog or in the post for the day on your blog.
- If you have any relevant affiliates that you can work into your post for the day, do so, but…
- Avoid being spammy. It’s a fine line, but you can do it!
I’ll admit, I have not always done a good job of making the most of a guest post opportunity and I have had a couple of guest posts utterly flop due to not putting my heart into the post.
If the blogger asks for a particular topic you don’t feel you can speak to, then counter with another idea. If the blogger refuses your offer, carefully consider if this guest post opportunity is for you. If you cannot put your heart into the post, then it will not be your best work and ultimately, that is what you are looking for…quality work that reaches others.
Have you guest posted lately? Was it a good experience? What did you learn from it?