Creating an SEO keyword map will allow you to visually see how well you are using those keywords and where you can make improvements. If you have been following our SEO series you should now have plenty of keywords for your site and new ones to target.
Using keywords on your site is about matching the language on your site to the language that your readers/customers use when they search for you.
An SEO Keyword Map of all of the posts and pages on your site will help you create a cohesive whole when viewed together for new readers. The better you keep track of this the better Google will understand what your site, and each page and post, is about. It will help them better serve their customers who are searching for what you have to offer and direct them straight to you.
Completing The Form
We’ve created a free printable form for you to use.
This free printable has a place to track all of your pages and posts down the side. On the printable, we’ve included a link to a Google Spreadsheet like the one below if you prefer online tools! Start by listing a landing page or category archive page under “Landing Page/Post Title.” If your menu goes to a category tag, consider that a page. If you have a special landing page for each category, use that.
This is where having one category for each post is very important. By having more than one category assigned to a post you are diluting the power of your post. Google will be confused as to what the point of your post is and won’t know how to rank it in a search. The goal is to link priority keywords and categories to specific pages to fully optimize your Google rankings.
Think of categories as the chapters, and tags as the index, in a book.
The URL is important because it should have your keyword in the title. That is the first place Google is going to look for information about what your post is about.
The Main Keyword can be taken from Yoast’s SEO plugin or from your Keyword Tool homework from the previous post.
The Average Search and Bid are from your homework in “Using Google’s AdWords Keyword Planner.” If you haven’t done your homework, now is the time to go do that.
If you want to be super fancy you can highlight each category in a different color.
Step back and admire your SEO keyword map.
- Can you tell just by looking at these keywords if you are answering questions people have?
- Are you providing a service people are looking for?
- Did you just end up with a jumbled mass of unrelated words?
- Looking at the bid prices, is it more clear why you are making money, or losing it, based on the keywords you have chosen to write about?
By completing this form you should be able to see where you can improve your site. The more cohesive it is the more Google wants to be your friend, and bring more of its friends to visit you.