This post is from monthly contributor, Adrienne.
I’m talking about Facebook, of course.
We all have a love/hate relationship with Facebook. In fact, I think some of us just have a hate/hate relationship with it.
Many social media mavens have kicked it to the curb and don’t even bother with it anymore, but I’m a hopeless romantic and I keep trying to make the relationship work.
It’s like a marriage. I’ve invested all this time already; I just can’t walk away.
Facebook changes so often it’s daunting to try and keep up with and it seems like an impossible task to determine any type of working formula for fan page success.
I’ve read post after post from pro bloggers that are telling us to jump ship and head to other social media platforms, but for some reason, I’m just not ready to break up.
Is it the best social media platform to help drive traffic to our blogs? Clearly, no. Is it still a great place to engage with our readers? I think so!
I love the community my page has grown into and look forward to hearing from the people who connect with me there just as much as I look forward to reading the comments which are left on my blog.
I won’t pretend I have a secret formula for Facebook fan page success, but I have learned a few things that have changed the way I interact with my Facebook audience.
3 things you should stop doing on Facebook
#1: Stop sharing your links.
Let’s face it. It’s a lost cause. If all you ever share on your Facebook fan page are links to your most recent blog posts, then I’m sure you’re bored and so is your audience. (If they even see your links!)
Most of the people who follow my Facebook page are the same people who (hopefully) read my blog. Why would I want to share the same information there that one can find on my blog?
Share something that makes your audience want to visit your blog and make sure you have a link to it in your “About” section!
“There’s much discussion about (insert hot topic) in the comment thread of today’s post. Head over and tell me what you think!”
#2: Stop worrying about the numbers.
If we stopped trying to figure out the perfect formula for engagement and just looked at our fan pages as an additional place to connect with our readers, then we’d have a lot more fun with it. Think of your fan page as an extension of your blog. Let your audience see a side of you they don’t always get at the blog!
#3: Stop sharing the same old stuff.
Just like you don’t want to over-share links that may not ever get in front of anyone, you don’t want to resort to the same funny e-cards every day either. Be sure to post a variety of content and keep your audience entertained.
Need some ideas?
- Ask a question.
- Share a day-in-the-life photo.
- Ask for advice.
- Share a random trivia fact.
- Post a funny picture.
- Take a poll.
- Post a video.
- Raise debate on a hot topic.
Try this: Create a Facebook tribe! Gather a few blogging friends and start a Facebook group committed to supporting and sharing each other’s content. The more Facebook eyes on your posts the better. Support one another, share each other’s posts, and interact with each other’s pages from your personal profiles as well as your fan pages.
Have you given up on Facebook? Why or why not?