In this series we have learned why SEO is important to helping Google and other search engines help their customers find our posts. We have learned how to use the Google AdWords Keyword Tool. That helped us create an SEO Keyword Map for all of the pages and posts on our blog. That planner only shows what we are trying to rank for in Google.
Google Webmaster Tools shows us what Google actually thinks about our keywords.
You must have a Google Webmaster Tools account to do this exercise. Setting up a Google Webmaster Tools account is easy with this tutorial.
Once you are logged into Google Webmaster Tools go to Search Traffic –> Search Queries. In the main window you will see Top Queries and Top Pages. Click on “Top Pages.” The posts that have the most traffic from your site will be listed, highest to lowest. (A page and post mean the same thing to Google.) Click on the triangle next to each link to see what Google thinks are the keywords for that page.
Look at the keywords with the highest number of impressions. Let’s look at an example from my blog, LJSkool. I have a post about teaching the seasons to kindergarteners. Out of 1,432 impressions I get 138 clicks. That is only 10% of the traffic for that long-tail keyword. Ouch. The post is on the first page but the average ranking on the page is about an 8.
What can I do to improve my page rank?
If I look at the keywords underneath that post I see “seasons activities for kindergarten” gets 70 impressions with 8 clicks (11% of the traffic) and “seasons lessons for kindergarten” with ten impressions for 6 clicks (60% of the traffic). If I copy and paste “seasons activities for kindergarten” into Google search in an incognito tab I see that two Pinterest boards get the number 1 and 2 position.
I have already written about how important Pinterest is and using the right keywords in Google. One board is listed above the other simply because it has more pins, thus showing Google that the first person is more of an expert on the subject than the other pinner.
The keywords for that are in bold: seasons, lesson, activities, seasons activities, and Kindergarten (with a capital K). The second position is a well-respected site, education.com, and the “been around since Logan was a baby” EnchantedLearning.com. Notice that their URL has the keyword “worksheet” (the s is not in bold and that’s important), they also have activities and seasons. Notice that the names of the seasons isn’t even a consideration because it isn’t in bold.
I can try to create a Pinterest board with these keywords in the description and the pins, and have more pins than the top pinner, to knock that board out of contention.
Using the long-tail keyword “seasons lessons for kindergarten” the only difference is that the number one spot has “season” in the URL. The number two spot has “worksheets” in its URL. You might think I would need to change my URL to include those words. But not so fast, Education.com and that Pinterest board have over 154 pins. Both have way more content about that topic than I do in my one post.
Google sees that as their having more expertise on the subject than I do.
In order to keep my number 3 status I need to go into Yoast and add those keywords to my Meta description.
I can also add those keywords to my Keywords Worksheet that I made earlier and keep them in mind going forward when I create more content for Kindergarten science.
Extra Homework If You Want to Be An A Student
If you want to get really fancy you can paste these long-tail keywords into AdWords to see the trend over time for when people are searching for this along with other keywords to use for future posts.
Once you write those other posts you can link from within your blog. For instance, create a landing sheet for all of your worksheets like Education.com has done.
By now you can see that just getting that button to turn green isn’t simply enough to do SEO correctly for your blog to grow. Google has all the tools you need to find friends and help your blog grow. The best part is that they are free to use.